It is applicable to someone looking for a job, for a company in search of new customers, and for a citizen assessing new community initiatives. We have been thinking about value propositions quite frequently these days as the topic comes up in my work on a routine basis.
At the end of the day, the real foundation of developing a unique value proposition rests on identifying and understanding what an individual or group values, which can be both stated and/or implied.
As in conjoint analysis, value is often evaluated in comparison to other items, criteria, and/or features. Identifying and understanding value requires both context and perspective.
Keep in mind that the purpose of your value proposition is to identify and satisfy an unmet need that your target market possesses.